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The Magic of Linen: A Deep Dive with Brad Smith of Omni Home Ideas

by Aliaksandr Parmon 07 Oct 2023 0 Comments
In the vast world of home interior fabrics, linen stands tall with its unique attributes. Brad Smith, the CEO & Lead Interior Designer at Omni Home Ideas, sheds light on why linen continues to be a cherished choice for many.
Brad Smith, the CEO & Lead Interior Designer at Omni Home Ideas

Linen's Timeless Appeal 

Since ancient times, linen has commanded respect and admiration for its multifaceted attributes. Brad Smith emphasises, "Linen is known for its durability, natural look, and breathability." Not just a fabric, linen is an embodiment of resilience and grace. Its raw, textured appearance exudes an organic charm, making it a go-to for individuals keen on weaving nature into their living spaces.

Current Linen Trends in Home Interiors 

As the seasons change, so do design preferences. Brad observes the contemporary scene, noting, "Soft neutrals like beige and taupe, as well as earthy tones like olive green, are popular right now." These shades resonate with today's shift towards mindful living and sustainable choices. Their neutral palette acts as a canvas, allowing homeowners to infuse personal touches or let the simplicity shine.

Performance Across Climates 

Where synthetics falter, linen triumphs. Brad's assertion, "Linen works well in humid areas due to its moisture-wicking properties," speaks to the fabric's ability to regulate moisture. Unlike other materials that might feel clammy or suffocating, linen retains its airy quality, proving its mettle in challenging climates and ensuring consistent comfort.

Decorating Across Seasons with Linen 

Every season brings forth unique emotions and experiences. Brad provides insight: "Lightweight linen drapes are excellent for summer, while heavier linen blends work well for winter upholstery." These seasonal transitions, facilitated by linen's adaptability, ensure homes not only reflect the changing times but also provide consistent comfort.

Perfect Placement: Where to Use Linen 

Linen, while versatile, demands strategic placement. As Smith advises, "Linen is great for living rooms and bedrooms but may not be suitable for damp areas like bathrooms." Such insight underscores the importance of understanding material strengths and limitations, ensuring longevity and optimum aesthetics.

Styling Tips: Mixing and Matching 

A room's appeal often lies in its layers. Drawing from his extensive experience, Brad shares, "Linen pairs beautifully with cotton, silk, and even leather for a layered look." Such combinations bring out contrasts—smooth against textured, matte against sheen—creating a rich tapestry of tactile experiences.

Tackling the Wrinkle 

Woes Linen's wrinkles are its signature. Brad appreciates this trait, stating, "The natural wrinkles in linen add to its charm." However, he acknowledges varying preferences, adding, "For a crisper look, linen blends may be more appropriate for draperies." This duality ensures linen caters to diverse aesthetic sensibilities.

Innovation with Linen 

Pushing design boundaries is where true innovation lies. Offering a fresh perspective, Brad suggests, "Think linen wall coverings or even linen-crafted light fixtures." Such creative uses challenge traditional norms, showcasing linen's versatility and the limitless possibilities it presents.

Choosing Your Linen 

When investing in linen, understanding its nuances becomes crucial. Brad offers a detailed guideline: "Pure linens offer a more authentic look and feel but may wrinkle more. Blends offer a compromise in terms of durability and maintenance." Additionally, he advises potential buyers to "look for a tight weave and consistent colour," emphasising the hallmarks of quality.

Cost and Investment 

The best things often come with a price. Brad candidly shares, "Linen tends to be more expensive but is generally a good long-term investment due to its durability." Investing in linen is akin to investing in timeless beauty and unparalleled durability, ensuring that every dollar spent is returned in value over time.


Linen, with its rich history and contemporary applications, remains a favourite among interior designers. As Brad Smith beautifully showcases, it’s a fabric that carries a story, a legacy, and endless possibilities.

For a visual treat, check out some of the linen-utilised designs completed by Brad Smith:

linen-utilised designs. Image by Brad Smith.

linen-utilised designs. Image by Brad Smith.

Author's Note: A special thanks to Brad Smith from Omni Home Ideas for his insights. You can connect with Brad on LinkedIn.